Material Detail

"Brand Positioning" icon

Brand Positioning

This is a short tutorial about positioning a brand. A perceptual map that buyers use to map products in terms of their price and quality is also provided.
Rate

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collection (1) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as Brand Positioning

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.