Bookmark Collection

Digital Marketing

Digital Marketing

Date Added to MERLOT:: September 2, 2026
Created by:: Gregory Weisenborn
License:

Collection Content

The Foundations of Digital Marketing - Chapter 1 (Open (Access) Textbook)
Understanding the Digital Ecosystem - Digital Marketing Chapter 2 (Open (Access) Textbook)
Integrating Digital Into Wider Organization Strategy - Digital Marketing - Chapter 3 (Open (Access) Textbook)
Understanding the Evolving Digital Consumer - Digital Marketing -Chapter 4 (Open (Access) Textbook)
Barriers, Considerations and Data Protection in Digital Marketing Strategy -Digital Marketing - Cjapter 5 (Open (Access) Textbook)
Planning Your Digital Marketing Strategy - Objectives, Teams and Budgeting - Digital Marketing - Chapter 7 (Open (Access) Textbook)
SEO Strategy and Organic Techniques - Digital Marketing - Chapter 8 (Open (Access) Textbook)
Building and Optimizing a Winning Paid Search Strategy - Digital Marketing - Chapter 9 (Open (Access) Textbook)
Display Advertising and Programmatic Targeting - Digital Marketing - Chapter 10 (Open (Access) Textbook)
Enabling Technologies for Online Marketing and Digital Transformation (Open (Access) Textbook)
Digital Marketing - Personalization - Chapter 12 (Presentation)
Retention through Loyalty, CRM, and Data Management - Digital Marketing - Chapter 11 (Open (Access) Textbook)