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Course ePortfolio

Introduction to Mass Communications

This collection contains the California Open Educational Resources Council (CA OER) list of peer-reviewed textbooks for Introduction to Mass Communications (common course-id JOUR 100), one of the top 50 college courses identified for inclusion in the California Open Online Library for Education (COOLforEd).

CID Number: JOUR 100

General Course Description - JOUR 100:

Survey of mass communication and the interrelationships of media with society including history, structure and trends in a digital age. Discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity.

Minimum Units:  3.0


Prerequisites: None

Corequisites: None

Advisories/Recommendations:  None

Pedagogical Approach


Learning Outcomes

At the conclusion of this course, the student should be able to:

  • Evalute the role, power and influence of the mass media
  • Recognize the influence and role of technology in affecting mass media content and the impact it has on society
  • Develop critical thinking skills to analyze media’s influence
  • Identify the major mass media
  • Understand the development/history of the mass media in the United States
  • Describe roles of the mass media in society and society's relationship with the media
  • Define the five freedoms of the first amendment
  • Demonstrate a general understanding of legal responsibilities of the mass media, including areas of libel, privacy, pornography, copyright and freedom of information
  • Understand global media trends


  • Quizzes/Exams
  • Short writing assignments
  • Research Projects
  • Critiques and peer review

Other Information


Course Resources

  • Elements of Mass Communication
    Elements of Mass Communication (Open (Access) Textbook)
    Elements of Mass Communication is a free online open textbook This interactive cybertext is authored by Ron Whittaker,... More
  • Introduction to Mass Media
    Introduction to Mass Media (Open (Access) Textbook)
    This book is in the form of a Wikibook. Each chapter features multiple sections related to its topic and contains a... More
  • Media and Cultural Theory
    Media and Cultural Theory (Open (Access) Textbook)
    This is a free, online textbook offered by Media and Cultural Theory is an ideal guidebook for... More
  • Media Studies 101
    Media Studies 101 (Open (Access) Textbook)
    Media Studies 101 is the open educational resource for media studies in New Zealand, Australia, and Pacifica. We have... More
  • Understanding Media and Social Culture – An Introduction to Mass Communication
    Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media... More