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Understanding Media and Social Culture – An Introduction to Mass Communication

Understanding Media and Social Culture – An Introduction to Mass Communication

This is a free textbook offered by Saylor Foundation. ' Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook.   Today’s students are immersed in media technology. They live in a world of cell phones, smartphones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the... Show More
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