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"Introduction to Mass Media" icon

Introduction to Mass Media

An undergraduate Open Textbook created by William Hart, Ph.D.[1] and his graduate students in MCM510[2] at Norfolk State University.  Each chapter features multiple sections related to its topic and contains a chapter review,  definition of terms, and extensive references for further exploration of the topic.  Table of contents below:

  • Chapter 1 - Introduction
  • Chapter 2 - Theory
  • Chapter 3 - Radio
  • Chapter 4 - Film
  • Chapter 5 - Television
  • Chapter 6 - Internet
  • Chapter 7 - Social Media
  • Chapter 8 - Journalism
  • Chapter 9 - Public Relations
  • Chapter 10 - Advertising
  • Chapter 11 - Media Law and Ethics
  • Chapter 12 - International Media
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