Course ePortfolio

Introduction to Mass Communications

This collection contains the Affordable Learning Solution for the Southern University System (AL$4SUS) list of peer-reviewed textbooks for Introduction to Mass Communications (common course-id JOUR 100), one of the top 50 college courses identified for inclusion in the Southern University Online Library for Education (SUOLforEd).

See LA Master Course Matrix

http://www.regents.la.gov/page/master-course-articulation-matrix

General Course Description - JOUR 100:

Survey of mass communication and the interrelationships of media with society including history, structure and trends in a digital age. Discussion of theories and effects, economics, technology, law and ethics, global media, media literacy, and social issues, including gender and cultural diversity.

Minimum Units: 3.0

Date Added to MERLOT:

August 3, 2016

Created by:

SUOL4ed subr

License:

Derived from

Prerequisites

Prerequisites: None

Corequisites: None

Advisories/Recommendations: None

Pedagogical Approach & Learning Outcomes

Pedagogical Approach

None

Learning Outcomes

At the conclusion of this course, the student should be able to:

Evalute the role, power and influence of the mass media
Recognize the influence and role of technology in affecting mass media content and the impact it has on society
Develop critical thinking skills to analyze media’s influence
Identify the major mass media
Understand the development/history of the mass media in the United States
Describe roles of the mass media in society and society's relationship with the media
Define the five freedoms of the first amendment
Demonstrate a general understanding of legal responsibilities of the mass media, including areas of libel, privacy, pornography, copyright and freedom of information
Understand global media trends

Assessment & Other Information

Assessment

Quizzes/Exams
Short writing assignments
Research Projects
Critiques and peer review

Other Information

None

Course Resources

Elements of Mass Communication (Open (Access) Textbook)

Elements of Mass Communication is a free online open textbook This interactive cybertext is authored by Ron Whittaker,... More
Introduction to Mass Media (Open (Access) Textbook)

This book is in the form of a Wikibook. Each chapter features multiple sections related to its topic and contains a... More
Media and Cultural Theory (Open (Access) Textbook)

This is a free, online textbook offered by Bookboon.com. Media and Cultural Theory is an ideal guidebook for... More

This is a free, online textbook offered by Bookboon.com. Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses. Covering over thirty theorists, the book is organised into ten chapters, each focusing on a specific theoretical strand. Alongside more traditional forms like film, television and music, the book also makes reference to Facebook, YouTube and MySpace. For the visual learner, each chapter is accompanied by original illustrations that explore some of the more abstract theoretical concepts. Media and Cultural Theory is also useful for students embarking on independent research projects as it contains short synopses of key texts and bibliographical details for further reading
Media Studies 101 (Open (Access) Textbook)

Media Studies 101 is the open educational resource for media studies in New Zealand, Australia, and Pacifica. We have... More

Media Studies 101 is the open educational resource for media studies in New Zealand, Australia, and Pacifica. We have constructed this text so it can be read in a number of ways. You may wish to follow the structured order of chapters like you would in a traditional printed textbook. Each section builds on and refers back to previous sections to build up your knowledge and skills. Alternatively, you may want to go straight to the section you are interested in -- links will help guide you back to definitions and key ideas if you need to refresh your knowledge or understand a new concept.
Understanding Media and Social Culture – An Introduction to Mass Communication (Open (Access) Textbook)

Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media... More

Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the ongoing evolution of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Students today are immersed in media technology. They live in a world of cell phones, smartphones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge’s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology.