Material Detail

Online open access source consisting of a 500 page book on the Nordic School of Marketing. Contains 40 articles many written by the leading experts in the field -- including world authorities such as Christian Grönroos,Evert Gummesson, Bo Edvardsson, and Tore Strandvik.

J. Gummerus and C. von Koskull (Eds.), The Nordic School – Service marketing and management for the future, Center for Relationship Marketing and Service Management, Hanken School of Economics .Helsinki, Finland: Hanken School of Economics

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