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Marketing Terms Dictionary

The American Marketing Association provides this glossary of over 4,000 marketing terms on their website. Using their browse or direct search box you can locate concise definitions of marketing terms related to the topics of business, fashion, e-commerce, economics, hospitality, technology and many other subject areas. This is a great supplemental reference source for anyone studying the principles of marketing or market research.... Show More

Keywords:: stem education, workforce development, technician training, advanced technological education

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Business / Marketing

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Material Type:: Reference Material
Date Added to MERLOT:: August 3, 2016
Date Modified in MERLOT:: November 2, 2018
Author:: American Marketing Association
Submitter:: Barbra Bied Sperling

Primary Audience:: College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:: Website
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Accessibility Information Available:: No
Creative Commons:: No

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Marketing Terms Dictionary

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