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VESTA Viticulture Course: VIN 270

VESTA Viticulture Course: VIN 270

This site, from the Viticulture and Enology Science and Technology Alliance, offers presentations and slides from the lectures of VIN 270, which deals with marketing in the wine industry. The lectures include such topics as: branding, packaging design and labels, email, internet and social media marketing and defining your target market. Each topic includes a multimedia presentation of the lecture, with slides. Users must have Microsoft's Silverlight installed to view the presentations, which vary in length from about 7 minutes to 22 minutes.

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