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Seattle-based coffee chain Theo Chocolate has struck the right chord between giving back to communities and developing a product that resonates with customers. Theo Chocolate is a bean-tobar chocolate company, meaning that the chocolate is developed completely in-house. It is also one of a growing number of companies incorporating strategic philanthropy into its business model. Strategic philanthropy is the synergistic use of the organization’s resources to achieve positive change. Rather than simply acting as a cause-related marketing initiative, strategic philanthropy is incorporated into the business model from its inception. In the case of Theo Chocolate, founder Joe Whinney decided he not only wanted to develop a product that would bring joy to people, but that in the process his firm would create more economic opportunities for the farmers that grow the cocoa beans.

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