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"Understanding The Science Of Shopping" icon

Understanding The Science Of Shopping

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.'

This site includes an interview with the author (audio) as well as a transcript.  There is also an excerpt from the book.

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