Understanding The Science Of Shopping
'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.'
This site includes an interview with the author (audio) as well as a transcript. There is also an excerpt from the book.