Material Detail

TYLENOL Continues Its Battle for Success

TYLENOL Continues Its Battle for Success

When it comes to a corporate crisis, Johnson & Johnson (J&J) and its subsidiary Tylenol demonstrate what a company should do in responding to stakeholder concerns. With its handling of the Tylenol tampering in the early ‘80s, J&J secured its status in the history books for effective crisis management. Since then, J&J has won numerous accolades for consumer safety and for its social responsibility initiatives. In 2010, Barron’s...

Show More

Quality

  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as TYLENOL Continues Its Battle for Success

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.