New Product Life Cycle (PLC) Website and Template
New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel template that enables students to quick map products onto the product life cycle curve.
This is ideal for simple activities or homework. You could provide them with a list of products and ask them to map them onto the PLC curve. Alternatively you could get them to identify products that fit into the different stages of the...Show More