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Material Detail

New Product Life Cycle (PLC) Website and Template

New Product Life Cycle (PLC) Website and Template

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel template that enables students to quick map products onto the product life cycle curve.

This is ideal for simple activities or homework. You could provide them with a list of products and ask them to map them onto the PLC curve. Alternatively you could get them to identify products that fit into the different stages of the product life cycle and create their own graph of products.

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More about this material

Material Type:
Assignment
Date Added to MERLOT:
March 15, 2017
Date Modified in MERLOT:
May 4, 2017
Author:
Great Ideas for Teaching Marketing
Submitter:
Cathy Swift
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
unknown
Accessibility Information Available:
Unknown
Creative Commons:
unknown

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