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Fun approach to cluster analysis

This activity is based around a free Excel template for quickly and easily running cluster analysis that is available at Cluster Analysis for Marketing (a related website).

One of the challenges of cluster analysis that it appears quite complex and, usually, it needs to be run using special statistical software (such as SPSS).

Disciplines:

Business / Marketing / Market Research

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Material Type:: Assignment
Date Added to MERLOT:: March 15, 2017
Date Modified in MERLOT:: February 5, 2019
Author:: Great Ideas for Teaching Marketing
Submitter:: Cathy Swift
Primary Audience:: College Lower Division, College Upper Division
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: Unknown

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Fun approach to cluster analysis

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