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Modern Marketing for the Modern Campus

Modern Marketing for the Modern Campus

This is a white paper from Oracle. You know you want to do things differently. Your students are approaching the campus experience in new ways, and you need fresh strategies that will help you keep up. You want to be a Modern Marketer, taking advantage of new tools and student insight to determine the right outreach, retention, and engagement strategies from initial inquiry through to alumni development. But how do you go about it? How do you engage and intervene with your constituents in today’s environment? Looking to find out exactly that, BtoB Research Services and Crain Communications surveyed hundreds of marketers to define the Modern Marketer and find out what new capabilities they need to succeed in today’s digital setting. Their findings, outlined in the paper Defining the Modern... Show More

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