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Material Detail

Introduction to Marketing 101 Building Strong Brands Part1B

Introduction to Marketing 101 Building Strong Brands Part1B

This is the second part of a presentation on the importance of having a strong brand when marketing a good or service.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 12, 2017
Date Modified in MERLOT:
November 8, 2017
Author:
Barbara Kahn, The Wharton School  
Submitter:
Cathy Swift
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
no
Source Code Available:
unknown
Accessibility Information Available:
Unknown
Creative Commons:
unknown

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