Material Detail

The New Young Consumer: Marketing to Generation Y and Millennials

The New Young Consumer: Marketing to Generation Y and Millennials

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collection (1) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.