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Material Detail

The New Young Consumer: Marketing to Generation Y and Millennials

The New Young Consumer: Marketing to Generation Y and Millennials

This presentation results from a group of travel experts who are now marketing to a younger audience than in the past.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 10, 2017
Date Modified in MERLOT:
June 11, 2019
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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