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Material Detail

McDonald's Segmentation, Targeting and Positioning

McDonald's Segmentation, Targeting and Positioning

This is a brief video that explains marketing segmentation of McDonald's, a company with which most students are familiar.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 12, 2017
Date Modified in MERLOT:
November 8, 2017
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division, Professional
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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