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Material Detail

Market Segmentation: McDonalds

Market Segmentation: McDonalds

This video demonstrates a variety of segmentation categories that are used by McDonald's, including global markets.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
October 12, 2017
Date Modified in MERLOT:
December 2, 2017
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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