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Business Strategy and Strategic Planning

This textbook introduces the reader to the different approaches and schools within strategic thinking as well as the tools used to investigate the strategic environment surrounding a business.

This compendium provides a comprehensive overview of the most important topics covered in a strategy course at the Bachelor, Masters or MBA level. The intention is to supplement renowned strategy textbooks....

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
December 12, 2017
Date Modified in MERLOT:
December 4, 2019
Author:
Submitter:
Cathy Swift
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Download book as PDF from this site
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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