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Entrepreneurship Cases: Breathometer

Breathometer was the first Shark Tank pitch where all five "sharks" invested in the deal. The case examines how Charles Kim created the product that tests Blood Alcohol Levels over your iPhone or Android smart phone. The company raised over 2 million dollars from Silicon Valley VC's, Shark Tank, and Indiegogo. Ultimately, the product's advertising claims were found to be dubious by the Federal Trade Commission and they were...

Disciplines:

Business / Management / Entrepreneurship

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Material Type:: Case Study
Date Added to MERLOT:: December 20, 2017
Date Modified in MERLOT:: December 15, 2020
Author:: Marc Miller
Lonnie Jackson, Henderson State University
Submitter:: Marc Miller
Primary Audience:: College General Ed
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-ShareAlike 3.0 United States