Entrepreneurship Cases: Breathometer
Breathometer was the first Shark Tank pitch where all five "sharks" invested in the deal. The case examines how Charles Kim created the product that tests Blood Alcohol Levels over your iPhone or Android smart phone. The company raised over 2 million dollars from Silicon Valley VC's, Shark Tank, and Indiegogo. Ultimately, the product's advertising claims were found to be dubious by the Federal Trade Commission and they were ordered to provide refunds to all customers. The company is still in business with a major pivot of the product to one that measures bad breath and oral health. The case includes video links and an instructors guide for use in a single class session.