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In 2004, Dr. Cameron Powell, an obstetrician in San Antonio Texas, quit his practice to found AirStrip Technologies along with computer programmer Trey Moore. The company had its genesis from an encounter between the pair at Community Bible Church in San Antonio when Moore, who had been toying with the idea of starting a health-care software company, first saw Powell in his Sunday School class and afterwards ran into him in the parking lot outside the church looking at his personal digital assistant. Moore approached Powell and asked him, as a physician, if he could do anything on a mobile device what would it be?  

Powell thought for a moment and then said it would be real-time tracking of pre-born babies’ heart monitors.    The challenges for this development were real and complex.  Developing a working platform that could take data from one source and transfer it to a mobile application was difficult.  There were multiple platforms and a severe lack of interoperability.  The development of a platform was the key ingredient to the eventual success of the first product: Airstrip OB.  

This case chronicles the development of the company from founding to eventual seed rounds of financing from Sequoia Capital.  The case allows for students to discuss the impact of venture capital funding on the direction and future of a small technology startup.

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