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An effective employer brand is an organization’s secret weapon in the war for talent.

Every organization has an employer brand whether they realize it or not. Employees and potential recruits will have views on ‘what it’s like to work here’. We aim to show how a brand impacts on and is impacted by, an organization’s ability to recruit and retain staff as well as influencing its culture and ultimately people’s behavior. A positive employer brand makes good business sense.

We show how the brand can be developed and shaped to align it with the organization’s values. And then communicated effectively. Never before have there been so many opportunities to communicate but the array of methods and media need to be understood and used appropriately. These are huge opportunities which also carry risks.

We show how the authenticity of the brand will be tested and reinforced through effective internal communications, policies and management actions, from recruitment and induction through to exiting. Use our practical guide to develop, communicate and manage a brand that is right for your organization.

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