Material Detail

Content Marketing: Implementation

Content Marketing: Implementation

Content Marketing (CM); a simple concept but difficult to get right without the planning and preparation required. This practical book is a comprehensive introduction to the theory and practice required to make your CM efforts work and deliver real ROI. From Personas, through Calendars to idea generation techniques and what to measure when and how the book works through each step giving detailed advice and a step guide in each area to achieve success. Handy tips, shortcuts, and templates included helping you start on your CM journey that segues into medium and long-term planning. NOTE:  This is a BookBoon publication and you have to provide your email address to access it. In addition, this is a Premium publication which requires that you pay a monthly fee to access all the Premium books.... Show More
Rate

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as Content Marketing: Implementation

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.