Material Detail

"Essentials of Marketing Research: Part I" icon

Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments...

Show More

Quality

  • Editor Reviews
  • User Rating
  • Comments  (1) Comments
  • Learning Exercises
  • Bookmark Collections (2) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as Essentials of Marketing Research: Part I

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.
Bob Tangsrud
Bob Tangsrud (Faculty)
3 years ago
If this book was free, it no longer is (though it is still inexpensive). According to BookBoon: "This is a Premium eBook" "You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below" "Start a 30-day free trial. After trial: $3.99 p/m" Start your free month (on the BookBoon site, this is a link) Or buy the eBook for only $8.99 (this is also a link)