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"Essentials of Marketing Research: Part I" icon

Essentials of Marketing Research: Part I

This is a free, online textbook offered by Book Boon.  The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function related to marketing. The constant shift in the field has led to many interesting developments including the field of marketing research. Despite the accessibility and prevalence of research in today’s society, many people when asked, share common misperceptions about exactly what research is, how research can be used, what research can tell us, and the limitations of research. For some people, the term “research” conjures up images of scientists... Show More
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Bob Tangsrud
Bob Tangsrud (Faculty)
2 years ago
If this book was free, it no longer is (though it is still inexpensive). According to BookBoon: "This is a Premium eBook" "You can get free access for a month to this - and 800 other books with the Premium Subscription. You can also buy the book below" "Start a 30-day free trial. After trial: $3.99 p/m" Start your free month (on the BookBoon site, this is a link) Or buy the eBook for only $8.99 (this is also a link)