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Companies innovate towards sustainability because this may allow them to improve both their socio-environmental and economic performance. Firms that lead the way evolve towards a sustainable business model. However, small and large businesses face different challenges. This research therefore analyses the role of firm size in the business model developed towards sustainable innovation. The sample was obtained from the database of companies that make up the Global Reporting Initiative. The projects presented in the reports were seen as vehicles to support sustainable innovation. The method used was quantitative content analysis. The results show that the size of the company influences on how the supply chain and the financial elements of the business model are developed.

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