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What's Old in Marketing (Research)

What's Old in Marketing (Research)

There are exciting developments in Marketing Research. Internet surveys allow us to produce usage and attitude studies immediately, with no waiting around for results. Secondary data can be collected from the most unlikely places. The Web allows us to track the location of products up to the minute and text messaging again opens the door to monitoring. Mechanical observation wristwatches can detect TV and Radio transmissions within...

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