Market research is an interactive technical note which shows the process of market research in a very practical manner. Students take on the role of Product Manager working for a company in the soft drinks sector, and are responsible for a new product launch.
Throughout this technical note, different theoretical content and videos examples of different market research techniques (such as focus groups and questionnaires), help students to assimilate the main concepts.
Questionnaires, market research, Projective techniques, Focus groups
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