The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid
This is a report by the World Resources Initiative. This volume, based on unique access to the household income and consumption surveys of developing and transition countries, offers a new and compelling perspective on low-income communities worldwide. Drawing on income data from 110 countries and standardized expenditure data from 36 countries across the globe, The Next 4 Billion is an important first look at the market opportunity represented by four billion individuals who make up the BOP (bottom of the economic pyramid). The analysis for the first time provides a quantitative assessment and characterization of BOP markets, at several levels of analysis.One can download an Executive Summary, individual chapters, or the entire report in pdf format.