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SWOT Analysis Tool & Template

SWOT is an extremely useful tool for understanding and decision-making for various situations in business and organizations. It provides a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea. simple, and is a good subject for workshop sessions. SWOT analysis also works well in brainstorming meetings.


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Joanne Kung-Vincett
Joanne Kung-Vincett (Staff)
10 years ago
This is a classic tool used for developing a business plan. I also recommend doing a "Personal SWOT" as an exercise for the client/coachee to look inwards and discover his/her personal Strengths, Weakness, Opportunities, Threats.

Technical Remarks:

Also includes a free MS-Word downloadable template. But can easily be done with pen and paper!