Material Detail

"Pest Market Analysis Tool" icon

Pest Market Analysis Tool

The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. A PEST analysis measures a market, whereas a SWOT analysis measures a business unit, a proposition or idea.
Rate

Quality

  • Editor Reviews
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Browse...

Disciplines with similar materials as Pest Market Analysis Tool

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.