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The Gender Ads Project

The Gender Ads Project

The Gender Ads Project is organized in a number of topical areas or tropes of advertising. These are themes have been identified in popular culture and gender. By clicking on the trope, you will be taken to the appropriate page. Many tropes have sub-tropes within their pages. Warning: Some of the ads within this site are disturbing and may be considered offensive.

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Lesley Farmer
Lesley Farmer (Faculty)
2 years ago

This project provides a highly visual advertising education, using images that represent different gendered roles, objects, violence, and politics. Most ad examples tend to illustrate objectification and misogynism. The site could be a compelling, if controversial, source for dicussion about media representations and messages about females (and males).

Time spent reviewing site: 1 hour