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Advertising Literacy


Advertising Literacy

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This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is concerns Advertising Literacy and Advertising Techniques. There is some course content provided as well as examples of print and video ads to illustrate the concepts.
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Material Type: Presentation
Date Added to MERLOT: September 24, 2001
Date Modified in MERLOT: December 16, 2016
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Submitter: Cathy Swift


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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Quick TimeVideo
Adobe Acrobat
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure
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Discussion for Advertising Literacy

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Avatar for yovita aridita
11 years ago

yovita aridita (Student)

that's an excellent learning media to learn about advertising and culture. The
author is very creative of using technologies as a good combination to bring
learners understand the contents of the subject..!!

Technical Remarks:

only one word : EXCELLENT..!!

yovita aridita utama

Pelita Harapan University
Graduate School of Education
Jakarta - Indonesia
Used in course

Avatar for Jeri Mock
12 years ago

Jeri Mock (Faculty)

The content of the materials was excellent. I really enjoyed the subject.

Used in course

Avatar for Kennetha Glover
14 years ago

Kennetha Glover (Student)

It is imperative that we teach our students how to effectively evaluate
information and the sources of such information. With the cyclic advancements
in technology, the ways in which information is transmitted has sped up
significantly. Students have access to a wealth of information in a myriad of
forms (video, print, and internet). The skill of evaluating information for its
content, separating the salient information from the blurb, is crucial. This
skill can be integrated into the curriculum under nearly any discipline. In
?Advertising Literacy,? Terry Dugas has presented a variety of exercises, which
challenge students to think and process information. I spent about 5 hours
navigating my way through the site. The information is presented in a very
appealing manner. There is a wonderful incorporation of graphics and audio.
The information was presented in a logical order. It is fun and easy to follow.
There is quite a bit of information and resources. I was thoroughly impressed
with the way in which the lesson was presented. The materials accurately
present the concepts and models of its design. I did, however, experience some
difficulty in loading some of the pages on the site. I am not certain whether
or not there was a problem with the links. This might make the use of the site
difficult and frustrating for some first time users. Nevertheless, overall, I
found this website to be well planned and extremely helpful.

Technical Remarks:

I am not certain whether or not there was a problem with some of the links.
This might make the use of the site difficult and frustrating for some first
time users.