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DeBeers's Diamond Dilemma


DeBeers's Diamond Dilemma

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In this case, "the synthetic diamond industry has come on the radar of diamond giant DeBeers as a potential disruptive technology. The question facing the firm is how it should respond to the threat." The case helps students to "explore issues of strategy that arise in markets for status goods and appreciate how a major player’s strategic moves can transform a market. Students will discuss the source of diamonds’ value to consumers, and how that value can be shaped through DeBeers’ strategic... More
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Material Type: Case Study
Technical Format: PDF
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: June 20, 2016
Submitter: Cathy Swift


  • Peer review 4.25 rating
    Peer Reviews: 4.25 rating
  • User review 4.5 average rating
  • User Rating: 4.5 user rating
  • Discussion (2 Comments)
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Primary Audience: College Lower Division, College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessibility Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
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Avatar for Matthea Marquart
1 year ago

Matthea Marquart (Staff)

Excellent case!  This is a well-researched case and would be useful for students of marketing, business strategy, or ethics.  Although it's from 2008, the challenges presented in the case are relevant for today's students, and the case may be particularly engaging for students because the diamond industry is a topic that captures the imagination.  The challenges presented include increasing competition, new regulations, new partnerships, changing consumer priorities, and a need for new marketing strategies.

Time spent reviewing site: 45 min

Avatar for kajal saxena
2 years ago

kajal saxena (Student)

i need some ideas so as how to face the challenge