Material Detail
DeBeers's Diamond Dilemma
In this case, "the synthetic diamond industry has come on the radar of diamond giant DeBeers as a potential disruptive technology. The question facing the firm is how it should respond to the threat." The case helps students to "explore issues of strategy that arise in markets for status goods and appreciate how a major players strategic moves can transform a market. Students will discuss the source of diamonds value to consumers, and how that value can be shaped through DeBeers strategic choices."
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More about this material
- Material Type:
- Case Study
- Date Added to MERLOT:
- January 27, 2009
- Date Modified in MERLOT:
- February 19, 2020
- Author:
- David McAdams, MIT Sloan School of Management
- Submitter:
-
Cathy Swift
- Primary Audience:
- College Lower Division, College Upper Division, Graduate School, Professional
- Technical Format:
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
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Comments
Matthea Marquart (Staff)
Excellent case! This is a well-researched case and would be useful for students of marketing, business strategy, or ethics. Although it's from 2008, the challenges presented in the case are relevant for today's students, and the case may be particularly engaging for students because the diamond industry is a topic that captures the imagination. The challenges presented include increasing competition, new regulations, new partnerships, changing consumer priorities, and a need for new marketing strategies.