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"DeBeers's Diamond Dilemma" icon

DeBeers's Diamond Dilemma

In this case, "the synthetic diamond industry has come on the radar of diamond giant DeBeers as a potential disruptive technology. The question facing the firm is how it should respond to the threat." The case helps students to "explore issues of strategy that arise in markets for status goods and appreciate how a major player’s strategic moves can transform a market. Students will discuss the source of diamonds’ value to consumers, and how that value can be shaped through DeBeers’ strategic choices."


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Matthea Marquart
6 years ago

Excellent case!  This is a well-researched case and would be useful for students of marketing, business strategy, or ethics.  Although it's from 2008, the challenges presented in the case are relevant for today's students, and the case may be particularly engaging for students because the diamond industry is a topic that captures the imagination.  The challenges presented include increasing competition, new regulations, new partnerships, changing consumer priorities, and a need for new marketing strategies.

Time spent reviewing site: 45 min
kajal saxena
kajal saxena (Student)
7 years ago
i need some ideas so as how to face the challenge