DeBeers's Diamond Dilemma
More about this material
Disciplines with similar materials as DeBeers's Diamond Dilemma
People who viewed this also viewed
Matthea Marquart (Staff)
Excellent case! This is a well-researched case and would be useful for students of marketing, business strategy, or ethics. Although it's from 2008, the challenges presented in the case are relevant for today's students, and the case may be particularly engaging for students because the diamond industry is a topic that captures the imagination. The challenges presented include increasing competition, new regulations, new partnerships, changing consumer priorities, and a need for new marketing strategies.