Material Detail
Compsis at a Crossroads
"After a year of declining revenues, a Brazilian start-up - the major player in their home market considers whether and how to enter new markets, particularly the United States." The purpose of this case is to "explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects."...
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More about this material
- Material Type:
- Case Study
- Date Added to MERLOT:
- January 27, 2009
- Date Modified in MERLOT:
- June 18, 2023
- Author:
- Jonathan Lehrich, MIT Sloan School of Management
- Submitter:
-
Cathy Swift
- Primary Audience:
- College Upper Division, Graduate School, Professional
- Technical Format:
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
Alex Gladden (Student)