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Compsis at a Crossroads


Compsis at a Crossroads

Logo for Compsis at a Crossroads
"After a year of declining revenues, a Brazilian start-up - the major player in their home market – considers whether and how to enter new markets, particularly the United States." The purpose of this case is to "explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects."
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Material Type: Case Study
Technical Format: PDF
Date Added to MERLOT: January 27, 2009
Date Modified in MERLOT: October 15, 2016
Submitter: Cathy Swift


  • Reviewed by members of Editorial board for inclusion in MERLOT.
    Editor Review
    Very good quality; in queue to be peer reviewed
    avg: 5 rating
  • User review 4 average rating
  • User Rating: 4 user rating
  • Discussion (1 Comment)
  • Learning Exercises (none)
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Primary Audience: College Upper Division, Graduate School, Professional
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: unsure
Accessibility Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States


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Discussion for Compsis at a Crossroads

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Avatar for Alex Gladden
1 year ago

Alex Gladden (Student)

how effective are the strategies being applied?
Time spent reviewing site: 4 days