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"Compsis at a Crossroads" icon

Compsis at a Crossroads

"After a year of declining revenues, a Brazilian start-up - the major player in their home market – considers whether and how to enter new markets, particularly the United States." The purpose of this case is to "explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects."


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Alex Gladden
Alex Gladden (Student)
2 years ago
how effective are the strategies being applied?
Time spent reviewing site: 4 days