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"This case describes China’s online video distribution market and the challenges one China-based, start-up, peer-to-peer online video provider,, faces as it prepares a growth and exit strategy." Students will learn to "explore the classic growth choice for entrepreneurs in developing markets: (a) a domestic market that is large and immature, (b) an international market that will require fundamental changes to the business model, or (c) a technology market that could threaten IP rights."


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