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"Creativity in marketing communication" icon

Creativity in marketing communication

Interactive technical note with the purpose of enabling students to understand the importance of creativity in strategic marketing communication, showing them the main lines of advertising and analyzing various creative techniques. This material includes spots that provide examples of the main advertising lines and communication objectives. Interviews that explain the process from the briefing to the recording of the spot and the process of carrying out a publicity campaign from a creativity perspective are also shown. In the last stage of the technical note there are three interactive exercises about analyzing spots.


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