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MERLOT II

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IKEA communication strategy

        

IKEA communication strategy

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This case details the story of IKEA and its communication strategy, from its arrival in Spain in 1996, to the year 2004. The case also details the history of the company and examples of different campaigns from around the World. Students can see examples of different marketing campaigns, depending on the objectives and the desired outcome that the company wished to achieve in the different stages. TV commercials, outdoor print and catalogue examples provide background for the analysis. As a... More
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Material Type: Case Study
Technical Format: HTML/Text
Date Added to MERLOT: February 09, 2009
Date Modified in MERLOT: August 21, 2016
Author:
Send email to multimedia@ie.edu
Submitter: idoia olazar
Keywords: Communication, Marketing plan, Advertising, Publicity

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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Technical Requirements: Internet conexion. Internet Navigator
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States
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