Material Detail

Preferred format: This teaching activity is designed for small groups of students to discuss the marketing mix implications of the consumer products classification scheme. Student audience: This exercise is more suitable for students of introductory marketing. Exercise time: The group discussion time should be around 10-15 minutes, plus any additional time for an overall class discussion.

Student Task

For this discussion activity, you need to consider the consumer products classification scheme – convenience products, shopping products, specialty products and unsought products.

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