This video focuses on the concept of extended marketing mix. More precisely, contents to be reviewed are as follows: concept of marketing and its origins, variables considered as the 4 P¿s of marketing and the variables considered as the 7 P¿s of marketing.
4 P's of marketing, Target market, Product, People, Process, Marketing, 7 P's of marketing, Promotion, Distribution, Sales, Price, Physical evidence, Place
You are being taken to the material on
another site. This will open a new window.
Rate this Material
You just viewedThe extended marketing mix.
Please take a moment to rate this material.
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.