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The issue of advertising and ethics is often discussed in the media. Because of the need to generate advertising “cut through”, often advertising and social media campaigns are controversial, potentially offensive, possibly sexist, and sometimes misleading.

Marketers are also accused in the media from time to time of creating the material society and of “forcing” people to buy products that they really don’t want or need – which happens through peer pressure.

These discussion questions will help students understand these issues.

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