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 'The Nordic success model of globalization is unique. Whereas most small countries in the world have suffered from their openness, the Nordic countries have succeeded to reach the top in terms of GDP per capita (World Bank). The “Viking” recipe of success has been learning-by-doing, innovativeness and scale economies. The book portrays the Nordic man of action. Winning in global business has not so much to do with big strategies. What is more important is to focus on customers and their real needs as many Nordic companies have successfully done. Having brought fear and destruction in earlier times we “Vikings” have now made the transition to “humble” management.'

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