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Going beyond commercials


Going beyond commercials

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פעילות חקר בשפה האנגלית. הפעילות עוסקת בניתוח פרסומות תוך התייחסות לשיטות הפרסום באמצעי התקשורת השונים (עיתונות, טלוויזיה ואינטרנט). התלמידים עובדים בקבוצות מנתחים ומעריכים פרסומות . הפעילות עשירה בקבצי מולטימדיה שבהם פרסומות שונות משעשעות ואטרקטיביות המוכרות לתלמידים ומטרתה (בנוסף ללמידת אנגלית) לפתח כישורים ביקורתיים וצריכה נבונה. מופיע במדור פעילויות מתוקשבות של פרוייקט כתו"ם.
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Material Type: Assignment
Technical Format: Other
Date Added to MERLOT: January 26, 2011
Date Modified in MERLOT: January 26, 2011
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Submitter: Meital Meital
Keywords: לימוד שפה, פרסום, מכון דוידסון, צרכנות, מאור, תקשורת המונים, כתום, אנגלית


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Primary Audience: Middle School
Mobile Compatibility: Not specified at this time
Technical Requirements:
Language: Hebrew
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure


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