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In Defense of Advertising

In Defense of Advertising

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alter­native world view can refute the charges and put...

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
June 29, 2011
Date Modified in MERLOT:
April 29, 2019
Author:
Submitter:
Cathy Swift
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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