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Fundamentals of Global Strategy A Business Model Approach

Fundamentals of Global Strategy A Business Model Approach

This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.

We define crafting a global strategy in terms of change—how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks:...

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