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Material Detail

Your Brand, Your Treasure

Your Brand, Your Treasure

The book explains the complex world of brands, from the parameters of identity, notoriety, and reputation, as essential elements for the development of sales and customer loyalty. Facing from commercial or institutional brands to personal brands, including brands/city or brands/nation.

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
June 25, 2019
Date Modified in MERLOT:
April 20, 2020
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Download as PDF
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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