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Understanding Innovation: Creativity & Innovation

Understanding Innovation: Creativity & Innovation

Without creativity, innovation won’t happen. But creativity is more than having ideas. Creativity and innovation sets out the skills that help us innovate successfully and collaboratively. ‘Creativity’ didn’t exist as a codified skill until the 1920s; until then, it was the secret preserve of the lone genius. Since the advent of brainstorming, a range of techniques has been developed to help us...

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