Material Detail

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay sufficient attention to employee training or motivation. Employee role in shaping customer experience is crucial for influencing customer loyalty. New age topics like green retailing, multi-channel retailing, religion based retailing and data analytics in retail have been given due attention in the book. The retailing needs of different generational cohorts have been covered extensively. This book presents various facets of the retail sector that will appeal to the reader.

NOTE:  This is a BookBoon publication and you have to provide your email address to access it. The book is free for students, but all others only get it free for 30 days and it requires a monthly subscription after that.

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