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"Modern Day Retail Marketing Management" icon

Modern Day Retail Marketing Management

The success of retail is in getting closer to customers to know their present and future needs. Retailers seldom pay sufficient attention to employee training or motivation. Employee role in shaping customer experience is crucial for influencing customer loyalty. New age topics like green retailing, multi-channel retailing, religion-based retailing and data analytics in retail have been given due attention in the book. The retailing needs of...

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