Material Detail

Nine of every 10 of the professionals who visit my classrooms, speak to my students or serve as mentors to the students I work with have the same answer to the question “What is the number one skill students need to be competitive professionally?” Writing. And this comes from professionals who work in social media, event planning, marketing, graphic design and many other areas where it may not seem as obvious that writing would be key. This book starts with a refresher on strong writing and the cornerstones of communications and moves through how to write strategic and strong content for the core platforms used in public relations. Recognizing that images and video often pair with the written word to send strong messages, the book also covers on a broad level the creation of video and visual messaging.

A great way to learn is by surrounding yourself with people who have more experience or knowledge than you do. You can watch, listen and then try and re-try as you build your own experiences and skillsets. This book asks professionals who create messages in various ways for different platforms to share the fundamentals of message creation as well as some nuggets of wisdom from their professional journeys. They give real world commentary and examples to show HOW to apply the instruction presented and WHY it matters in a professional setting.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again