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Write Like a PR Pro

Nine of every 10 of the professionals who visit my classrooms, speak to my students or serve as mentors to the students I work with have the same answer to the question “What is the number one skill students need to be competitive professionally?” Writing. And this comes from professionals who work in social media, event planning, marketing, graphic design and many other areas where it may not seem as obvious that writing would be key. This book starts with a refresher on strong writing and the cornerstones of communications and moves through how to write strategic and strong content for the core platforms used in public relations. Recognizing that images and video often pair with the written word to send strong messages, the book also covers on a broad level the creation of video and... Show More
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